
Every year in Madison, there's a "Brat Fest," with a local company selling bratwurst for charity. It's grown into a big event -- bands play and people leave work early to go buy brats and all -- and although I don't go myself and don't really like it and get sick of hearing about it, it's for a good cause and people enjoy it so I try not to hate it too much.
But this year, Brat Fest took $1800 from charities for no reason whatsoever. It seems that any group or person who wants to can pay to have the spotlights that shine on Wisconsin's Capitol turned a specific color -- say, pink to promote breast cancer awareness (and, really, aren't we all by now aware of that issue?) -- or any other color you want. All the person has to do is pay $1800 or so to make the overlays that turn the spotlights the color you want.
Enter Brat Fest, and screw the charities: Brat Fest is a charity festival that gets tons and tons and tons of free promotion; you literally cannot avoid hearing about it in the week before Memorial Day and over the Labor Day weekend. News crews stop by; radio DJs volunteer for it. Newspapers cover it. It's everywhere.
Brat Fest doesn't need more publicity. But that didn't stop the charity owners from shelling out $1800 to turn the Capitol dome yellow for two weeks.
Look, the turn-the-Capitol-a-color is a stupid thing already. How are we supposed to know that blue means "Help fight Child Abuse?" But turning the Capitol Dome yellow for Brat Fest is extra-stupid and hateful; it does nothing. It doesn't say Come to Brat Fest and it doesn't promote it in any way (and it kind of looks urine-colored, which may detract), and for those who say "Well, it got more news coverage so it's kind of like buying advertising," ... NO! Brat Fest already gets more coverage than it could possibly use. It can't be covered any more thoroughly.
What really happened is that the people who run Brat Fest decided that $1800 would be better spent on two weeks of yellow spotlights than on the charities that are supposed to benefit from the festival. Nice work, guys. I hope the orphans/battered wives/cancer survivors appreciate those spotlights.)














