... it certainly didn't take long to go from mock outrage over bounties in the NFL to making jokes about taking senior citizens out via unnecessary roughness:
Why do you suppose it was out of bounds (puns always intended) for Gilbert Gottfried to joke about Japan earthquake victims, but it's perfectly okay to write a comic strip in which the fragility of the elderly is mocked in a manner that casually alludes to attempts to cause brain damage in NFL players simply to win a game?
Yes, to cause brain damage: The Saints were reported (as were the Super Bowl Champion Giants) to have deliberately targeted players with a history of concussions.
Mind you, I'm not saying it's okay to make fun of earthquake victims. But it's equally not okay to only pretend to care about what happens to athletes. If you want to have a sport in which it's okay to attempt to kill someone from the neck up, that's your choice. But let's not pretend that's not what's going on. The fact that a cartoonist can, only one month after the story broke, make a joke about deliberately injuring opposing players and face zero outrage shows that nobody, really, cares what happens to NFL players (or other athletes, for that matter.)
And by "nobody" I mean including especially the NFL, which has yet to penalize even one single player who took part in the bounty scheme. (But, to be fair, the NFL is promising to look into doing just that.)
If you want to see what society cares about, make a joke about it.