Once you've come up with a brilliant idea for something -- workout program, new home product, baby outfit, whatever -- what are you going to do with it?
You COULD try to get some corporation to take a look at it. Ask the guy who invented Rollerblades how that goes. (HINT: HE LOST A LOT OF MONEY). Or you could sell it on your own. But how are you going to do that? Not door-to-door, right? NO WAY. That's for suckers, and people starring in Arthur Miller plays.
The best way to sell your thing is by going to the drtv producer Script To Screen. These guys help you create a selling spot for your product or service. While it's an 'infomercial,' don't think some guy standing in front of a laughing audience speaking in a weird voice. That's not what Script to Screen does.
Think about when you see infomercials. You've probably watched at least 1 or 2, maybe more in your life. What gets you to start watching? What gets you to keep watching? For me, the first thing has to be it has to be a product I want to actually find out about, of course. But after that, I want something that's entertaining and informative, not dumb. I have to be able to see the product being used, or explained. It's got to be kind of fun or interesting to watch.
And these guys can do that. These are the guys who helped Body By Jake, Oreck Vacuum, the Nordic Track, and other products you probably already have, make their commercials, and they can help you from the beginning all the way through the end. They'll help you develop the concept, work on the script, get locations, even find you a host.
Commercials sell everything. Those names I mentioned didn't become household names just sitting around. This could even work for books, or indie movies -- things that Kickstarter is overcrowded with. So check it out.